Some believed JK Rowling wanted to try her hand at something without the huge burden of expectations that comes from being one of history's most financially successful authors. Some thought the "discovery" of her alter-ego to be too convenient, as, predictably, the book's sales shot through the roof after the revelation. Some felt deceived that they had read/purchased/critiqued something without realizing who really wrote it.
I have every confidence that Rowling truly wanted to make a fresh start. There's no way she can ever publish anything under her name without having it compared to Harry Potter. There just isn't. Her publisher, on the other hand, may not have been as altruistic. My issue isn't with the pseudonym or keeping that a secret. It's with the falsified biography.
